Philosophy of Teaching Essay

I consider my ultimate strength that I bring to the classroom is the desire and eagerness that I have for teaching children. A dynamic part of being a teacher is to motivate the students to know that the skills and information they are learning is worth learning and are valuable lessons to be used in the future. If I can convince the children that the material is enjoyable, powerful, and beneficial then they will want to make the effort to learn. I make it a significance priority to convey drive and enthusiasm to the classroom. It is difficult to learn if you are uninterested and almost not difficult to learn if the learning method is enjoyable and appealing. Additionally it is imperative for the students to appreciate why they are learning and what the importance of learning is. My objectives for teaching in the classroom are limited but crucial ones. I want my students to learn the materials taught in an extensive, everlasting way. I want them to apply the thoughts of these ideas t o all subject material taught. I will use the means that I have learned and continue to learn to get the maximum learning potential of my students as a whole. Secondly, I inspire to transform lives so that they determine life paths that have not ever been reflected on before. Reassurance is important and I aim to be their biggest fan. Thirdly, I want to reinvent the practice of teaching. Often teaching is regarded as an art, an uqualifiable expertise, to be practiced and understood by each new generation of teachers. By familiarizing new concepts and practices the doors are exposed to tangible advancement to permit us to learn new and more effective ways of using classroom time, so that the succeeding generation of teachers can be sincerely better and more effective in teaching then even we are today in the world of modernisms and increased use of technology. I don’t always know the greatest ways to teach but I am willing to try different approaches until I reach a place where I know what I am doing will effect upcoming generations of students and educators. Lastly, and most selfishly I want to have an exciting journey and make the classroom a fun and exciting place to learn. I delight in the opportunity of getting to know my students and their families and develop strong lasting relationships that can be seen years down the road. There are great joys of becoming a teacher and knowing that you impact lives each and every day. Our students learn when they are energetically figuring things out, trying to teach themselves, not inactively wandering through busy work and handouts, expecting to be taught. I design my lesson plans and classroom material not around what I do but what the students will do. I let them take command of their own education and to teach them as much as imaginable about the realm around us.

Pas vs Euthanasia

Every human being has the power to make decisions throughout the course of his or her life. People make choices every day, and it is the control that people have over their own lives that allows them to do so. This ability to have options and be able to make decisions should not cease to exist as a patient approaches the end of life. People have the right to believe strongly in personal autonomy and have the determination to control the end of their lives as wished (DeSpelder 238). Toward the end of life, people should still be given the chance to make decisions, in order to allow them some form of control in a life.The option for Physician Assisted Suicide allows for those, who are approaching death, to end their lives without losing any dignity. Physician Assisted Suicide is when a physician intentionally assists a person in committing his or her own suicide by providing drugs for self administration at a voluntary and competent request (Oliver 2006). With Physician Assisted Suicid e, the physician provides the patient with a prescription for a lethal dose of medication, and counseling on the doses and the methods the patient must follow through with to complete the act (Sanders 2007).The physician may be present while the patient self-administers the medication, although this is not legally required. Also, the physician, or any other person, cannot assist the patient in administering the medication (Darr 2007). Physician Assisted Suicide should not be confused with Euthanasia. In the practice of Physician Assisted Suicide, it is the patient who makes the final administration of the lethal medication. As far as Euthanasia is concerned, it is a deliberate action done with the intention to hasten or cause the death of an individual (Sanders 2007).Physician Assisted Suicide is only legal in the state of Oregon, while Euthanasia is illegal across the United States. Even though Euthanasia is illegal, it was performed casually by a physician by the name of Dr. Jack Kevorkian. Dr. Kevorkian would typically start an IV running saline, and allow the patient to then initiate the flow of barbituates and potassium chloride which would result in death (Darr 2007). After having assisted in the deaths of nearly 130 people over the course of ten years, Dr.Kevorkian was found guilty of having given a man a lethal injection which caused the man’s death, and Dr. Kevorkian was sentenced to prison. Although some may see Dr. Kevorkian’s work as wrong and immoral, others support him and his symbol as the public debate on ethical and legal issues surrounding Physician Assisted Suicide (DeSpelder 238). There are many different types or forms of Euthanasia. These types of Euthanasia are: passive euthanasia, active euthanasia, active voluntary euthanasia, and active involuntary euthanasia.Passive euthanasia is the occurrence of a natural death through the discontinuation of life-support equipment or the cessation of life-sustaining medical procedures . Active euthanasia is a deliberate action to end the life of an individual. Voluntary active euthanasia is the intervention of lethal injection to end the life of a mentally competent, suffering individual who has requested to have his or her life put to an end. The last form of Euthanasia is active voluntary euthanasia in which a physician has intervened in such a way to cause the patient’s death, but without the consent from the patient (Scherer 13).One may wish to experience Euthanasia to end his or her life for many reasons. Many patients wish for control and influence over the manner and timing of his or her own death. He or she may also wish to maintain his or her dignity and wish to have relief of severe pain that may be caused by a terminal illness. Other thoughts that may affect the choice for Euthanasia involve wanting to avoid the potential for abuse from his or her doctor, family, health care insurance, and society (Scherer vii).On the other hand, a patient may w ish to pursue Physician Assisted Suicide, or a hastened death, because of an illness related experience such as agonizing symptoms, functional losses, and the effects of pain medications on his or her body. The patient may also feel that the mystery of death is a threat to his or her sense of self, and wish for some sort of control over the matter. Also, patients may fear for the future as far as the quality of life is concerned. A negative past experience with death, and the fear of becoming a burden on amily and friends, can greatly influence a person’s choice to seek Physician Assisted Suicide. As the end of life is approached, care can become much more involved, placing strain on those who are responsible for caring for the dying (Quill 93). In caring for the terminally ill and those near death, certain medications may be prescribed to reduce pain and a patient’s experience with suffering. When administering such medications in an attempt to control symptoms, a phy sician or nurse may inadvertently cause a person’s death. This occurrence is known as ‘double effect’ (Oliver 2006).The doctrine of double effect states that ‘a harmful effect of treatment, even if it results in death, is permissible if the harm is not intended and occurs as a side effect of a beneficial action’ (DeSpelder 238). Because the dosage of medications may need to be adjusted to relieve pain at specific periods of end-of-life, it is likely that respiratory distress may occur soon afterward, leading to death. This has become known as ‘terminal sedation’, yet the Supreme Court has ruled that such instances do not account for Euthanasia or Physician Assisted Suicide because the main intent was to relieve pain (DeSpelder 239).It may appear at times as though the law and medical profession hold strong views that oppose assisting death, but in many ways, they have also shown that under certain circumstances, hastening death can be ju stified. Hastening death through interventions which do not take place in the context of clinical complications, errors, negligence, or deliberate killing have been demonstrated by the legal and professional acceptance of particular cases.Both the law and medical profession allow for the right of a competent adult to refuse any type of treatment, including one which may save his or her life. Doctors are given the right to withdraw or withhold any treatments that he or she sees as futile or not in the patient’s best interest; this includes life saving and life prolonging treatments. As mentioned previously, Doctors are legally also given the right to use their discretion in administering high-dose opiates in the context of palliative care (Sanders 2007).In looking at such scenarios, it is difficult to understand why Physician Assisted Suicide is illegal in all states aside from Oregon, yet similar procedures and actions, that end in the same outcome, are legal in all states. T he only state in which Physician Assisted Suicide is legal is the state of Oregon. Oregon passed the Death with Dignity Act in 1997 which allowed the terminally ill to end their lives voluntarily through the self administration of lethal medications, prescribed by a physician, for this exact purpose (Death).Any physicians, who are against aiding someone in ending his or her life, may refuse to prescribe the lethal medications, but each is given the ability and choice to participate (DeSpelder 237). Although Oregon is the only state in which Physician Assisted Suicide is legal, California, Vermont and Washington all hope to follow in Oregon’s footsteps in legalizing this practice (Ball 2006). Since Physician Assisted Suicide is legal in the state of Oregon, it may be feared that too many people will take advantage of such a utility and that it has potential for abuse (Quill 6).This is not necessarily true. In Oregon, an average of 50 people take full advantage of Physician Ass isted Suicide each year; yet many more than this actually receive the lethal medications and choose not to use them (Oliver 2006). Perhaps it is the feeling of having these medications to fall back on that gives people comfort. People who receive a prescription from their physicians for these lethal medications know that if they ever get to the point where they feel as if they cannot live any longer, they do not have to.Some other facts about patients who choose to follow through with Physician Assisted Suicide are that the majority of those who took the lethal medications were more likely to be divorced or never married rather than married or widowed, had levels of education higher than general education, and had either HIV and AIDS or malignant neoplasms (Darr 2007). Although Physician Assisted Suicide was made legal in Oregon, there have been many instances where the United States Supreme Court has attempted to give Physician Assisted Suicide a bad image.In 1997, the Supreme Cour t compared two cases related to Physician Assisted Suicide. The cases were Washington vs. Glucksberg, and Vacco vs. Quill. In the comparison of these two cases, the Supreme Court looked at withholding and withdrawing treatments against Physician Assisted Suicide. The Court concluded that ‘the right to refuse treatment was based on the right to maintain one’s bodily integrity, not on a right to hasten death’ but when treatments are withdrawn or withheld, ‘the intent is to honor the patient’s wishes, not cause death, unlike PAS where the patient is â€Å"killed† by the lethal medication’ (DeSpelder 237).After examination of such cases, the Supreme Court confirmed that states had the right to prohibit Physician Assisted Suicide, or allow it under some regulatory system. In order to be eligible for Physician Assisted Suicide, there are certain criteria that need to be met. First, the patient must be at least eighteen years old and a legal r esident in the state of Oregon. The patient must be diagnosed with a terminal illness which is determined to provide the patient with less than six months to live.This terminal diagnosis must be confirmed again by a consulting physician. The patient must also be able to communicate his or her health care decisions. A patient is determined to be mentally incompetent in making such decisions, as stated by the Mental Capacity Act of 2005, if he or she is unable to understand information that is relevant to the situation or decision, is unable to retain this information being provided, cannot use or weigh information as part of the natural decision making process, and cannot communicate his or her decision in any manner (Dimond 2006).The request for Physician Assisted Suicide must be a voluntary request, with at least one written request, signed in the presence of at least two witnesses, and two verbal request, both of which must be at least fifteen days apart. If either the attending o r consulting physician feels as though the patient may be depressed, a complete psychiatric examination is done. In addition to these criteria, the physician must also provide information to the patient about hospice care and other comfort measures that may serve as alternatives to Physician Assisted Suicide (Ball 2006).It is important to explore all possibilities for pain management and palliative care to the fullest extent in order to set aside Physician Assisted Suicide as the final resort to ending pain and suffering (Scherer 118). The request for Physician Assisted Suicide is also a prime opportunity for health care providers to examine, explore and address a patient’s fears for the end-of-life (Darr 2007). It is important to hear the request and the feelings behind it, because this could also be a patient’s means for expressing a fear of being kept alive by technological treatments, or even a way of expressing depression.A patient may feel as though it would be e asier to put an end to his or her life rather than to deteriorate (Oliver 2006). Because these possibilities may be so, it is important to analyze a patient’s behavior and requests for death carefully. These requests may not be a true wish to die, but rather what is thought to be an easy way out, or a deep lying psychological issue. It is also recommended that the physician and patient have formed a previous relationship so that there is a clear understanding of the patient’s history and future medical treatment wishes.There must be a discussion between the physician and patient. This discussion facilitates the physician’s understanding of the meaning of the request which will then allow him or her to respond to the patient’s request with both concern and compassion. If both concern and compassion can be developed within the physician-patient relationship, then it is more likely that the physician can accept the patient’s request without encouragin g the patient’s decision to pursue Physician Assisted Suicide (Scherer 118). There are many arguments both for and against the use of Physician Assisted Suicide.The argument for Physician Assisted Suicide is focused primarily on the support of a person’s autonomous decision to end his or her life. It is believed that any person who at the end of his or her life is experiencing unbearable symptoms or distress and feels as though he or she has a poor quality of life, should be able to request assistance in ending his of her life (Oliver 2006). If we are to respect a patient’s wishes, then it is thought that we too should respect a patient’s choice of when and how to die.If a patient has the right to make informed decisions about medical treatment, then this right should naturally extend into his or her informed choice to choose a medically assisted death (Sanders 2007). Those who are against Physician Assisted Suicide believe that a patient’s autonom y should be limited when its exercise has a negative effect on others, and that it undermines a patient’s ability to trust a doctor as a healer (Sanders 2007). Many people also believe that ‘life is a gift from God and no human being has the right to take that gift away’ (Heintz 2007).Fears or worries may arise with the legalization of Physician Assisted Suicide. As health care workers and providers, the job at hand is viewed as maintaining life and improving a patient’s physical condition while performing Physician Assisted Suicide may remove this image. If legalized, the public may find it fearsome that the health care system has become somewhat inconsistent. This is demonstrated when a patient is asked to trust a health care provider in maintaining or improving his or her health while that same provider may be assisting other patients in committing their own suicides (Darr 2007).I chose the topic of Physician Assisted Suicide and Euthanasia because it i s something that I find interesting. There is a constant struggle going on as to whether or not these procedures and actions are ethical, and I thought that it would be interesting to learn more about the topics in order to better develop my own view on the matter. Through my research, my opinion of Physician Assisted Suicide did not change. I had originally viewed Physician Assisted Suicide as a person’s choice and right.Now, I still have the same input on the topic, but I feel as though I could better argue my decision of being for Physician Assisted Suicide rather than against it. I have learned a lot about Physician Assisted Suicide. I find it most important that my sources of information were from both sides of the discussion. This made it helpful for me to understand both views on Physician Assisted Suicide and Euthanasia. Upon completing my research, I developed stronger feelings for the case of Physician Assisted Suicide as being a patient’s choice.This is an i ndividual’s choice, and for anyone to vote against such a procedure does not seem OK. Nobody has a say in what goes on in another person’s life. If this really is the case, then why should anyone be able to say that people who are suffering and nearing death cannot take a lethal dose of medication to kill themselves. It all comes down to Physician Assisted Suicide being a patient’s choice and right to have the opportunity in front of him or her if he or she deems it necessary. In conclusion, the ending of one’s life should be left in the hands of that one individual and nobody else.It will always be said to people that â€Å"it is your life, do with it as you will†, but why should this phrase change when it is applied to someone’s death? People should be free to determine their own fates by their own autonomous choices, especially when it comes to private matters such as health (Quill 39). No one person’s life should be at the mercy o f what other people believe would be best. Life or death and the way they will be carried out or ended, should be nobodies choice but the individual. Resources Ball, S. (2006).Nurse-patient advocacy and the right to die. Journal of Psychosocial Nursing, 44, 36-42. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database. Darr, K. (2007). Assistance in dying: part II. Assisted suicide in the united states. Nexus. Ethics, Law, and Management, 85, 31-36. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database. Death with dignity act. OREGON. gov. Retrieved February 15, 2008 from http://oregon. gov/DHS/ph/pas . DeSpelder, L. , Strickland, A. (2005). The last dance: Encountering death and dying.New York: McGraw-Hill. Dimond, B. (2006). Mental capacity requirements and a patient’s right to die. British Journal of Nursing, 15, 1130-1131. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database. Heintz, A. (2007). Quality of dyin g. Journal of Psychosomatic Obstetrics and Gynecology, 28, 1-2. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database. Oliver, D. (2006). A perspective on euthanasia. British Journal of Cancer, 95, 953-954. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database.Quill, T. , Battin, M. (2004). Physician assisted dying: The case for palliative care and patient choice. Baltimore: The John Hopkins University Press. Sanders, K. , Chaloner, C. (2007). Voluntary euthanasia: Ethical concepts and definitions. Art and Science Ethical Decision-Making, 21, 41-44. Retrieved February 28, 2008, from the MEDLINE (through EBSCOhost) database. Scherer, J. , Simon, R. (1999). Euthanasia and the right to die: A comparative view. United States of America: Rowman and Littlefield Publishers, Inc.

Of Media and Press Freedom

Fahrenheit 9/11, a documentary film which debuted in the 2004 Cannes Film Festival, was produced, written, and directed by the now controversial Michael Moore. It has – and continues to – create waves in American society for its liberal and litigious perspectives. Although the title includes the fateful numbers 9 and 11, the documentary was not really about September 11, but it did touch briefly on that doomful day for all Americans; especially since it was pivotal for the discussion of what was really the movie’s main target. The film provided not only the American people but also the world over a critical look on George W. Bush’s presidency and his War on Terrorism. Moore, admittedly a liberal, is not exactly fond of President George W. Bush. And this is apparent in his works, especially with the documentary film now in question. In fact, Fahrenheit 9/11 was mostly an attack on W. Bush and the way he handled the 9/11 attacks and the pressing threat of terrorism on America. Moore contends that W. Bush was not exactly an inept president; au contraire, he was a really smart one who knew just how influential his position is. Released in America under the presidency of the very man it sought to destroy, Fahrenheit 9/11 was the perfect example of just how much democracy can be – and, sometimes, should be – very lenient on the media. With the media being branded as a ‘watchdog’, serving as the citizens’ omnipotent eye on the goings-on of politics and everything else that concerns them, it is very necessary to let the media speak as freely as it should. Even with moves to censor and even discredit Moore and his claims in this documentary, the Bush administration had to let the movie be shown as completely hiding Fahrenheit 9/11 from the public will be a cause for questioning the government’s commitment to freedom of speech, which is clearly stated in the First Amendment of the Bill of Rights. Yet with the admirable way Fahrenheit 9/11 demonstrated our country’s committal to press freedom, the Palme d’Or recipient also painted just how media can also go overboard and abuse its function as a watchdog. Even with the guise of being a look into how a president can abuse his powers, Fahrenheit 9/11 was made in a manner that can cause discord. Made and exhibited at a time when Americans are still healing from the wounds of September 11 and the movie painfully refreshed the hurt that the events caused the American people. As the now popular Spiderman saying goes, â€Å"With great power comes great responsibility.† This only means that people behind the media know just when propagandas and destructive materials should be kept to a minimum. Assuming that Moore did get his facts right in the movie and his claims in his award-winning documentary have basis and are deserving of being exposed to the people, we can still see just how abusive media can be of its powers – this time, we’ll see it in the stories that Moore weaved. Media’s insolent nature is most apparent in the part where the movie’s director/writer portrayed the news networks’ contribution to the ‘fear’ propaganda. Moore claims that the launching of a war in Iraq had no basis, just W. Bush’s own ‘fear’ propaganda, which (as was also stated by Member of the Congress Jim McDermott) was spurred by the media’s willing coverage of the Bush administration’s feed of the ‘constant’ threat of terrorism even though there were no specific details handed out. And so in a way, Moore also momentarily paints a tirade on American media’s eagerness to become a voice of the Bush administration by presenting the terror threat and even the Iraqi war in a non-rationale way, going with what the W. Bush administration wanted them to cover. For Moore, a lot of lies and cover-ups happened with the War on Terrorism coverage. Indeed, Fahrenheit 9/11 may have torn the nation into two – some believing its theories wholeheartedly, and some reserving their trust to the Bush administration. But for any political science student, the movie is a perfect look as to how important a role and responsibility the media posses in a democratic society. The movie also throws in the glaring fact that the media – with all its freedom and responsibility – should take extra care in handling its affairs. References Fahrenheit 9/11. Dir. Michael Moore. 2004, June 25. DVD. Lion Gates Films, 2004.

Oral Motor Therapy Helps Improve Articulation Disorders in Children Thesis

Oral Motor Therapy Helps Improve Articulation Disorders in Children - Thesis Example The application of oral – motor therapies as one of the most effective alternatives for facilitating enhanced speech acquisition/articulation among young children; has been widely proposed as well as debated by researchers and scholars alike. Articulatory disorders in children are often characterized by difficulties in generating accurate sounds with respect to phonemes or other similar speech sounds. The various types of articulation disorders include omissions – wherein certain sounds, often at the end of word, are omitted / dropped e.g., the word dish is often uttered as just di’; substitutions – wherein a sound is replaced/substituted by another sound, e.g., sh in the word dish is spoken as death; distortions: wherein certain additional sounds are added e.g., dish is uttered as a dish; and additions: wherein certain additional sounds are added at the end of the word e.g., dish is uttered as dish. Â  Such a disorder may be caused on account of several reasons, such as hearing loss – where the child has difficulty in accurately hearing certain sounds or oral motor disorders such as apraxia. The existence of phonological or articulatory disorders among children, alternatively referred to as PADs, is characterized by the occurrence of impediments in verbal communication or disorders other than neurological deficits or organic mutilations1. This paper strives to review, analyze and investigate the various studies/researches in the field of speech-language pathology, particularly in relation to articulatory disorders among children; assess the impact and effectiveness of oral motor therapies on improving and facilitating speech production in children; and justify the relevance and credibility of oral motor therapies as an effective means of improving such impairments through a broad study of historical researches conducted in this behalf. Although there exist several pieces of evidence and credible research conducted by promine nt scholars in the field of speech pathology which substantiate the application and effectiveness of oral motor therapy as a credible alternative of enhancing articulation in children suffering from PADs, there does exist, differing views and contradictions which counter such a hypothesis which are contrary to the research presented in this paper and claim otherwise.

Management accounting Essay Example | Topics and Well Written Essays - 1000 words - 4

Management accounting - Essay Example Those are financial perspective, customer perspective, internal perspective and learning and growth perspective. Financial perspective focuses on long term shareholder value. It is driven by cost efficiency and revenue growth. Performance of an organization towards the customer can be assessed on the price, service, brand, availability and quality. Regarding the internal perspective, it is based on the customer management process, operations management process, innovation process and regulatory and social process. For learning and growth, an organization should take care of human and organizational capital along with informational capital. Balance Score Card measure can be of four types. The lead indicator is an early warning measure, mainly used in learning and growth perspective. Lagging measure provides past data e.g. the data of previous year or previous quarter. It may not be reliable for future performance. The third measure is that of efficiency measure. It provides a clear vi ew about the functioning of a process. An example of this is the productivity measure. Last one is that of effective measure. It identifies the lack on the production and subsequently provides instruction on the quality. Management accounting is the process of preparing accounts and present all statistical and financial information required by the managers to take any short term decision. In case of management accounting, the targeted audience is the internal management unlike financial accounting that mainly serves for the external audience such as shareholders, creditors etc. It is also known as managerial accounting (Business Dictionary, n.d.). The management accountants are mainly involved in designing the business process, forecasting and budgeting and monitoring internal control. They even synthesize all the information to derive the economic value (IMA, 2008). Veolia Water is a leading water providing company in North

Database assignment Example | Topics and Well Written Essays - 2500 words

Database - Assignment Example This whole function has brought a breakthrough in the fields of re-engineering, modeling and construction. Considering a data model, it is a flowchart or diagram that brings out the specific relationships present within data values. Effective data management requires that relationships between data be accurately determined and represented. It is therefore a process that should not be ignored. Data models which are efficiently designed allow for identification of errors and misconceptions that might be present in a data range. Data modeling has been given different approaches due to its importance. According to Burbank, these approaches include the following: Physical data modeling This type of modeling makes use of the current facilities and specific constraints of a particular database management system. It provides database specific kind of representation of a data model. Conceptual data modeling This kind of data modeling makes use of concepts and their specific relationships appl icable to databases. It explains the nature of a database using a series of assumptions and semantics. Logical data modeling This is a type of data modeling whereby specific data representations of a given company are explained using relationships and entities. Moreover, it is not dependent of any specific technology of data management. Enterprise data modeling In this modeling, graphical models are used to represent data in a company. This implies that outputs like XML Schemas (XSD) and Entity Relationship Diagrams (ERDs) are used to provide data model outputs. (Burbank, 2011) In an attempt to make data modeling more efficient and realistic, several data modeling software have been developed over the past few years. For instance, CA Erwin Data Modeler and Oracle Data Modeler are some of the modeling software that are now widely used all over the world. These two programs have made data modeling more efficient, faster and cheaper than using the conventional methods. This paper will provide deeper insight on both Erwin and Oracle data modeler tools. The two programs will also be compared and their key features and functionalities outlined. Overview of CA Erwin Data Modeler Erwin data modeler is a data modeling tool used to perform the same function by several companies and organizations. There are also several other companies that uses the same data modeler throughout the globe. This program was initially developed by a renowned software developer known as Logic Works. Platinum Technology later purchased it in 1998. In 1999, Computer Associates purchased Platinum and is the same company that directly markets it. As a modern data modeling software, Erwin support a wide variety of database design functions that encompasses the following: Data modeling Forward engineering (This involves the process of creating a specific physical database and database schema model while relying on the grounds of data model) Reverse engineering(Where data models are created in rega rds to a pre-existing model of data) These functions are applicable in Erwin for various relational database hierarchical structures that cover a wide variety of used databases (Burbank, 2011). Erwin can be used to perform data modeling for different types of databases like information systems, database transactional systems, data marts and several others. Erwin support various displays of diagrams drawn or structured from different perspectives. For instance, it allows for viewing and manipulation of

What ideas about women and femininity do we see in the portrayals of Essay

What ideas about women and femininity do we see in the portrayals of Layla and Rabia - Essay Example Like other Muslim girls, she is bound to be loyal and humble to her the choice of her male guardians. Such position of the girls like Layla ultimately reveals that a woman in a Muslim male dominated society has lived as a plaything at the hand of the male counterparts. The story of â€Å"Layla and Majnun† starts with the description of a wealthy businessman, Sayyid, who reaches a position of power and prestige in his tribal society. But the grief of Sayyid is that he does not have any child. So he prays to Allah for a son who would inherit his wealth after he retires. Subsequently, his prayer is granted. Now, he has a son, named Qays, who is a beautiful young man. At the age of ten, Qays meets Layla and becomes amazed by her beauty. He â€Å"sought to woo her, but he knew not how: / He gazed upon her cheek, and, as he gazed, / Loves flaming taper more intensely blazed.† (Nizami 12) Both of the two fall in love with each other, as the poet says, â€Å"Love conquerd both—they never dreamt to part† (Nizami 16). But soon Layla’s tribe prohibited her to meet Qays in order to save her honor. Thus, Qays is detached from his lover and left open to meet his destiny: â€Å"A madman he became — but at the same time a poet, the harp of his love and of his pain.† (Nizami 7) This simple story of Qays and Layla’s love reveals a lot of the womanhood in the Arabian male dominated society. In a society, where women do not have their says, Layla lives â€Å"between the water of her tears and the fire of her love† (Nizami 25). In this society, she does not have the right to choose Qays as her husband; rather she has to comply with the tribe’s norms and traditions. In a sense, having no right to live on her own Layla has to live the life of a bandit in her tribe. Against her desire, she has been â€Å"removed/ Among the Najd mountains, where / She cherishd still the thoughts of him she loved, / And her

Teaching and Learning Algebra Essay Example | Topics and Well Written Essays - 1000 words

Teaching and Learning Algebra - Essay Example According to the report findings if an instructor uses a version of some of these examples, students may be denied a useful frame of reference from the very start of their algebra studies. The last example does relate algebra to arithmetic, a subject which most students will have studied, may know reasonably well and may actually use in their daily lives. But even though algebra and arithmetic both involve signs, equations, numbers and computation, approaching algebra with an arithmetic mindset can cause students major problems. As the paper declares when introduced to algebra, students must reorient their thinking and recognize that â€Å"the expressions on both sides of the equals sign are of the same nature (or structure), and that there are actions which give meaning to the equality of the expressions (for instance, the action of substituting a numerical value for the unknown)†. The process to handle the minus sign before parentheses results in simplifying the expression. Thus, in the above example, 5x – (3 – x) becomes 6x – 3, a more concise and clearer way of restating the original expression without changing its value. In algebra, there is another rule for simplifying expressions, known as combining like terms, which is the third major issue confounding algebra students. Unlike the issues of the equals sign and the minus sign, solving the issue of combining like terms is a matter of following concrete rules rather than grasping concepts.

Human resources planning Assignment Example | Topics and Well Written Essays - 1500 words

Human resources planning - Assignment Example The factors that influence the demand for products and services, as well as skills competencies are put into consideration and how these factors may continue to influence demand. The company’s supply chain boosts for lower inventories, smoother production plans, reduced stock-outs, and improved customer service as a result of better forecasting techniques. The supply technique adopted by the organization is effectively done to ensure that production is done for the right quantities and the right time. For this reason, the suppliers of YWCA Niagara have always strived to find ways to match demand and supply in order to achieve optimal levels of cost, customer service, and quality that guarantees a competitive advantage with other suppliers, especially in the HR market (Armstrong, 2007). The YWCA Niagara supply chain is designed in such a way that problems that affect delivery may have ramifications throughout the chain. Demand and supply in the human resource department are done by reviewing the data available in the HR audit and projections made for future HR demand and supply. The internal labor force in the organization may be affected by temporary factors such as leaves and permanent factors such as deaths. One of the  core  methods used by the company to forecast the future HR supply is trend analysis. The method is based on the assumption that past ratios and trends in the movement of employees is stable and is a reliable indicator of the future trends and the necessary ratios of employee movement (Belcourt, & Belcourt, 2012). The company makes use of the information collected in HR audit and employment data analysis to identify the labor patterns. The examination of past trends enables the HR department to predict the effect of similar activities in the future of the organization since the HR department makes the assumption that the factors will remain stable and unchanged. Although trend analysis is not

Research paper proposal Example | Topics and Well Written Essays - 750 words

Proposal - Research Paper Example (Hunt, 1) Therefore, this research paper is an endeavor to realize the various aspects of children's literature, including its history, characteristics, elements that make good children's literature, and how it formulates good readers etc. The annotated bibliography of this paper suggests the seminal elements in this research paper. The book Children's Literature: Developing Good Readers by Nuba, Sheiman, and Searson is a valuable resource in the study of children's literature as it deals with the history, the essential factors, etc of children's literature and introduces the area in great detail. This also helps in an analysis of the role of children's literature as the articles by eminent writers suggest how it creates good readers and includes a list of valuable resources of children's literature. The illustrated version of the text by Silvey is most valuable in a profound analysis of children's literature. The various entries in the text also help the researcher in dealing with the most essential and minute aspects of children's literature. ... Griswold, Jerry and Jerome Griswold. Feeling Like a Kid: Childhood and Children's Literature. JHU Press. 2006. P 1-148. The book by Jerry and Griswold has essential value in the research as develop on the five basic themes in classic and popular works of children's literature such as snugness, scariness, smallness, lightness, and aliveness. The discussions in the text also help one in determining the essential characteristics of children's literature and, therefore, it is a valuable resource for the research. Cecil, Nancy Lee and Patricia Roberts. Families in Children's Literature: A Resource Guide, Grades 4-8. Libraries Unlimited. 1998. This resource has a key role in the analysis of children's literature in relation to family and "teachers and librarians...find helpful activities for using children's literature as a resource to acquaint middle-school children with the myriad ways families of all races and cultures live." (Cecil and Roberts, xii) The book deals with diverse family groups, heritage and traditions, relationships and conflicts within families, etc in relation to children's literature. Hunt, Peter. Children's Literature. London: Blackwell Publishing. 2001. P 1. Hunt's book is most useful in understanding children's literature and its importance based on valuable theoretical perspectives. Along with a valuable account of the history of children's literature, the book also provides an essential guide to the writings by the most celebrated writers of children's literature. Therefore, this resource is an important contributor to the analysis of children's literature and its various essential elements. Works Cited Ballew, Vince and

Unethical Business Behavior (Monastato company) Essay

Unethical Business Behavior (Monastato company) - Essay Example Unethical Business Behavior (Monastato company) This can be furthered with the ideologies of libertarians or Aristotle, specifically which helps to develop a deeper understanding of what the moral and ethical problems are within a company. When analyzing Monsanto, an agricultural company, there is an understanding of the deeper problems of ethics as well as why this becomes important to alter with the company. Background of the Problem: The company Monastato was chosen because it is recognized as the top unethical company in the world. The company is located in Missouri and offers agricultural products to grocery stores. The company is known for providing genetically modified foods and seed to the world as well as agricultural products that are used to change the quality of foods. The company is known for being unethical first because of the approach taken to competition. If there is a farmer that is working ethically or which provides organic food, then Monsanto will try to sue them for offering the wrong products. The company’s strategy isn’t one based on winning or losing the suit, but instead of driving the farmers out of business because of the amount of money that is spent on putting them through court.The company moves beyond this with the foods and weed killer that is used. The particular company was chosen because of the current controversy which they are under as well as the controversies that are associated with the food and agriculture, both politically and in society. There are several that are now pressuring companies to begin altering the way in which food is provided with the concept of processing food and other components being difficult with those that are looking at the different processes for agriculture. The current health issues which many are facing and which are causing difficulties are leading to problems in becoming more renowned in political and social groups. Examining the different layers of Monsanto and the unethical behaviors that are associated with this then builds a deeper understanding of why it is important to pay attention to the problems that the company currently is sending to others while developing a deeper understanding of how ethics in terms of agricultural reform need to be reconsidered with this particular company as an example (Cesca, 2010: 1). Theories on Ethics The concepts that are associated with Monsanto relate directly to theories on ethics and the association which this creates with how the corporation needs to alter policies specifically for ethics. The first concept which can be looked into in terms of reform for ethics is the libertarian point of view. According to this viewpoint, every individual should have rights while restricting the political or corporate affiliations that are linked to this. More important, there needs to be a sense of independence and freedom that is associated with how one is able to maintain their own needs and concepts within society. This moves into the understanding that each individual has specific rights and expressions that are associated with the individual while creating the understanding that there needs to be a sense of balance with different needs. The belief is that this will associate with changes with class struggle as well as understanding wha t one’s natural rights are within society (Sandel, 2009: 60). The libertarian viewpoint is one which is looked at with the different policies and practices of Monsanto. The first is with

The Key Aspects Of Current Legislative Requirements Essay Example for Free

The Key Aspects Of Current Legislative Requirements Essay I am new to the teaching environment so I have had to learn the different aspects of the current legislative requirements. I follow a lot of different requirements, such as the disability discrimination, sex discrimination and race relations acts. These things are covered by ensuring the course is available to all and that different resources are available or adaptable to suit learners differing needs. The key Aspects of current legislative requirements and codes of practice relevant to the fitted interiors subject are; †¢Health and safety Protecting yourself and others against risks to health and safety in any work that is required, is top priority in any type of workplace. I provide all my students with the PPE needed for the job we are undertaking, like goggles, earplugs etc. Boots, overalls hi-viz are worn at all times in the workshop. †¢ Criminal Records Bureau Check A Criminal Records Bureau check enables an organization in the public, private and voluntary sectors to make safe recruitment decisions by identifying candidates who may be unsuitable for certain work, especially that involve children or vulnerable adults. Beyond tutors are required to have a CRB to ensure a satisfactory back ground to work with the students. †¢ Equal opportunities To protect the rights of students, regardless of age, race, gender, disability or sexual orientation, ensuring the course is available to all. †¢ Data protection Data Protection applies to anyone who handles or has access to sensitive information about individuals. The sensitive records we keep are kept in a locked filing cabinet.

McDonalds and Tesco Promotional Mix

McDonalds and Tesco Promotional Mix 1A. Mc DONALDS: COMPANY OVERVIEW Dick and Mac McDonald founded the very first drive-in and self service restaurant in California, US in 1940. Today McDonalds is one of the leading fast-food retailer having more than 32,000 local restaurants [1] across the globe. With a mass penetration and exhilarating brand image, McDonalds is serving more thanÂÂ  60 million people in approximately 117 countries of the world [1]. To establish its market presence and differentiate from its competitors, McDonalds has created a number of logos and road signs depending upon its operations as for example dine-in facility drive-through etc. Following are few examples illustrating different logos: [2] Different Logos of McDonalds 1.1 THE PROMOTIONAL MIX STRATEGY McDonalds has employed an effective promotional mix strategy for the marketing of its products and services. For the organisation to penetrate within a specific market, it is essential to gain maximum knowledge about the culture, taste, climate, consumer needs etc. to design a correct set of promotional mix for marketing its marketing campaign. The right choice of the promotional mix helps the organisation to communicate the benefits of its products and services to the consumers (OShaughnessy 2003, p. 110). McDonalds core consumer base is built upon children, business personnel and fast-food lovers. Followed by which the promotional mix strategy used by McDonalds is advertising and sales promotion. [1] http://www.aboutmcdonalds.com/mcd/our_company/mcd_history.html [2] http://www.aboutmcdonalds.com/mcd/media_center/image_gallery/logos.html OShaughnessy, J., 2003. The marketing power of emotions, Oxford: Oxford University Press, 2003. 1.2 ADVERTISING The promotional mix strategy followed by media advertising is always favourable as it reinforces the existence of the organization and also helps in persuading the consumers to buy. The advertising tools include print media, electronic media, billboards etc. for promotion. McDonalds too employs certain effective promotional techniques with the help of advertising tools. Print Media, TV Commercials McDonalds utilises aggressive media advertising as a tool to promote its products. With the help of television commercials, newspapers and magazines, the organisation has successfully managed to create a positive image of its brand. The scrumptious representation of its food products on the hoardings not only attracts its consumers but also helps to keep them well informed about the new arrivals. [3] Images of Burger and Fries Social Networking Today social networking websites have become extremely popular and since most of the traffic on these websites is followed by the younger generation therefore, it becomes essential for the organisations like Mc Donalds to demonstrate their market presence. To keep itself connected with its core consumer base, McDonalds has created pages [4] on the most popular social networking websites that includes: Facebook http://www.facebook.com/aboutmcdonalds Flickr http://www.flickr.com/photos/aboutmcdonalds Twitter http://twitter.com/mcdonaldscorp These pages confer all the related information about the latest news and upcoming events about McDonalds and also updates about new deals and offers. [3] http://www.aboutmcdonalds.com/mcd/media_center/image_gallery/products.html [4] http://www.aboutmcdonalds.com/mcd/media_center PUBLIC RELATIONS Public relations play an integral role in todays marketing world. The multinational organisations having vast operational framework take part in certain international affairs like exhibitions, charitable work, rallies and sports events. McDonalds has also been involved in such large scale events which not only execute a positive message but also facilitate in the advertising of its brand image. The 2010 Olympic Winter Games The 2010 Olympic Winter Games were held in the beautiful city of Vancouver located in the host country of Canada. Since the brand image of McDonalds represents youth and therefore, it continues to participate in sports events. McDonalds has formally announced its involvement as the Official Restaurant for the eighth consecutive games [5]. The company is all set to feed more than 10,000 of the worlds best athletes, coaches and the Olympic officials. It is yet another component of McDonalds smart promotional strategy as millions of people across the globe will acknowledge the presence of McDonalds as a worldwide partner of this Olympic movement. 2010 FIFA World Cup South Africa FIFA World Cup is an event that is anxiously awaited by diverse range of age groups everywhere across the world. Mc Donalds always seek for such events that create an extravaganza to target a mass audience. The organisation is an official sponsor and the official restaurant of the 2010 FIFA World Cup South Africa. With more than 32,000 restaurants in more than 100 countries, McDonalds will bring the FIFA World Cup to life for millions of customers and employees around the world. [5] Logo for the 2010 FIFA World Cup [5] http://www.aboutmcdonalds.com/mcd/media_center/press_kits.html SALES PROMOTION The sales promotions are usually short-termed or time specific strategies that are designed to attract the new customers or to replenish the relationships with the existing ones. The sales promotional campaigns offer attractive deals, work on pricing and put forward new products. The buy-one-get-one deals, gifts and prize schemes are few examples of such sales promotions. Toys, Scratch Cards Lucky Draws Children are the target consumer base of McDonalds and hence it becomes inevitable for the organisation to develop such promotional strategies that may create enthusiasm in children. Happy Meals are offered with small toys which excites children. McDonalds also introduces lucky draws, numerous schemes for winning prices and child competitions from time to time as for example, Happy Meal toys, Big Mac Hockey Contest, card games etc. The promotional tactic of scratch cards is also utilised for marketing which comes with combo meals. Adding to this, Mc Donalds also offers econo-meals and value meals. [6] Toys offered by McDonalds Meals Designed for Healthy Eating The consumer world of today is getting more cautious about organic food and healthy eating and realising this McDonalds has come up with a plan of preserving its existing clientele along with attracting new customers. The company has designed Happy Meals with intent to promote healthy eating in children. The organisation has teamed up with DreamWorks Animation to put forward a series of toys including Shrek, Donkey and Puss in Boots to endorse fruit, vegetables, and low-fat dairy and fruit juices.ÂÂ  By promoting the healthy eating McDonalds has tried to penetrate within the consumer base that intentionally avoid the fast food products as they consider it to be fattening and un-healthy. This is a smart promotional campaign that will benefit the organisation by pulling in the new segment of consumer base to the existing database of the company. [7] Shrek Themed Happy Meal [6] http://www.kathysfastfoodtoys.com/McDonalds2.html [7]http://www.aboutmcdonalds.com/mcd/media_center/press_kits/McDonald_s_Shrek_Forever_After_Global_Happy_Meal.html 1B: TESCO: COMPANY OVERVIEW Tesco is the leading retail super market in UK having a mass penetration of approximately 90% with an annual turnover of more than 1 billion. Tesco is an internationally recognised brand name which is not only restricted to food and grocery items but is also extended its operation to the non-food products. [8] Official Logo of Tesco 1.1 PRODUCT RANGE Food Ranges: Milk, eggs, butter and all grocery items Non-food Ranges: Books, DVDs and Electronic products Others: Dieting clubs, flights and holidays, music downloads electricity etc. 1.2 CORE COMPETITORS The list below indicates the core competitors of Tesco in UK. All of the listed below companies are the leading supermarkets in UK and operates almost in same range of products and categories. The competition for Tesco is extremely fierce in UK as the quality of products and services offered by these supermarkets are relatively same hence it becomes difficult for anyone to send out. However, Tesco with its comparatively huge operational network has got a leading position since it has got smaller or bigger outlets in almost every other corner. The promotional techniques offered by these supermarkets is more or less the same but Tesco ensures its distinct identity by introducing smart marketing mix followed by carefully designed promotional mix. Tesco Asda Sainsbury Waitrose Morrisons 1.3 THE PROMOTIONAL MIX STRATEGY Tesco has designed an intelligent promotional mix strategy that reflects a prudent thought process behind its campaigning. Tesco has successfully managed to achieve a vital role in the routine life of every household and its progress lies in the success of its creatively devised promotional strategy. The core constituents of Tescos promotional mix are as follows: 1.3.1 DIRECT MARKETING In combination with a number of meaningful promotional tactics, Tesco is successfully following a direct marketing strategy. Once a customer is registered on their main website -and starts shopping, the company keeps on interacting with that customer via phone, emails and text messages from time to time. Emails Messages The comprehensively designed website stores the contact information of the customer and the efficient direct marketing team of the organisation keeps a track record of customers buying behaviours. Tesco sends promotional offers, necessary information, new products and special deals via personalised email addresses to the customers. Moreover, Tesco also sends out feedback forms and surveys via emails to keep updated with the continuously evolving customers needs and choices. Text Messaging This is yet another way of close interaction with the customers. Tesco keeps on sending useful information about the new offers and products via text messaging. The company ensures that the customer never misses out anything offered by them and by doing so the company also develops a certain place in the customers everyday life. 1.3.2 MEDIA CAMPAIGNING Like its core competitors, Tesco too needs to make heavy investments on media campaigning even though its market presence is humungous. The competitive environment of today doesnt allow anyone to fall short when it comes to media campaigning. Media is one of the most powerful and decisive element of the overall promotional strategy. TV Commercials To differentiate from others it is essential to highlight the key features of the organisation in the TV commercials. Tesco primarily focuses on its accessibility as its network is comparatively broader. The commercials also highlight its healthy eating and organic products. Moreover, the TV commercials are designed to offer a little extra eye-catching moments to ensure that the commercials stay in the customers minds for a longer period of time. Interactive Websites In addition to its main comprehensive website, Tesco has launched a number of other web pages including Tesco Apps, Tesco Diet, and Talking Tesco etc. The links to these web pages are also made available on the main website and the link to the main website has been kept prominent on all other web pages. 1.3.3 SALES PROMOTION Tesco is facing a cut throat market competition and therefore, it has to keep on designing innovative promotional strategies to address the consumer needs and offer them a pleasurable shopping experience at the same time. Keeping in view of the rising level of inflation and recession period, Tesco has come up with ground-breaking promotional tactics as rewarding their customers. Club Card Points By introducing the Club Card rewards point, Tesco has made shopping a lot more fun and exhilarating experience for the consumers. The reward points can be collected by shopping via the online website which can be accessed by going to its website [8]. This promotional technique attracts the customers looking for discounts and saving options. [8] Image of Tesco Club card [8] http://www.tesco.com/ Tesco Apps Tesco has launched a direct mobile website which enables its consumers to shop for groceries from absolutely anywhere on their mobile by downloading the Tesco application from the website [9]. The online shop also allows the customer to add or delete an item from the online shop accessed via the mobile. The mobile application also enables the customer to access the favourite list which makes the process much easier. This application is an innovative promotional technique which attracts the consumer base that has an extremely busy life. [9] Image of Tesco Apps 1.3.4 PUBLIC RELATIONS With its mass penetration in the consumer market, Tesco completely comprehends with the idea of consumer satisfaction which can be achieved by listening to them. It has been established that the customer sentiments drastically changes about a certain product depending upon the positive or negative image they build by experiencing the offered level of services. Believing the same, Tesco maintains close connections with its customers with the help of numerous methods. Talking Tesco The company has introduced a distinctive website named as Talking Tesco so that its customers know that their say matters and is always encouraged. The web page [10] is designed to collect the feedback from its customers along with any issues or grievances and it has been ensured that the relevant team members respond to the complaint or enquiry as soon as possible. The web page also displays a personalised email address i.e. [emailprotected] to directly contact the team and get a quick response. [9] http://www.tesco.com/apps/ [10] http://www.tesco.com/talkingtesco/ Tesco Diets Tesco believes in maintaining strong bond with its customers so that their loyalty can also be preserved. Tesco has introduced an interactive website which offers a personalised fitness programme that is designed to encourage people for healthy eating, maintaining a balanced diet and follow an exercise regime that may help in reducing weight. By registering on the website an individual can receive personalised daily workout programme and log the progress. Moreover, scrumptious recipes, tips, diet plans and interactive tools are also available on the website for free. These kinds of interactive and informative websites help the consumers to develop a positive image about the brand and thereby, develop a relationship of trust between the retailer and the consumer which eventually benefits the organisation. [11] Image of Tesco Diets [11] http://www.tescodiets.com/why-join/90078 2. Explain the role of promotion within the marketing mix for a successful promotional campaign. PROMOTION Promotion is the fourth marketing-mix element which is crucially important for a successful marketing campaign. There are a number of tactics involved in the promotional activities in order to communicate the message to the consumer base. Depending upon the nature and size of the campaign the target market is selected which could be a focus group; a particular market segment based on culture, tastes, and religious believes etc. and promotional materials are designed to influence these customers. 2.1 PROMOTIONAL TOOLS THEIR ROLES There are a number of tools which are helpful in the promotion of the products. These tools include: Advertising Advertising is a method of communicating with the end-customers and passing on a message about a particular products or services. There are several ways of advertising including print media such as press releases, newspapers, magazines, broacher, hoardings and leaflets or it could be electronic media such as radio, television or internet. The advertisements are external mass-mediated messages which do not necessarily influence the individual consumers as desired because these messages are filtered through interpersonal communication channels and the perceptual systems of the consumer before acquiring any implications however, they do influence the consumers buying behaviour (Schiffman and Kanuk 2000, pp. 129-35). The advertisements are typically designed to penetrate a larger segment of the consumers. Since the advertisements represent pictures and the information about the product therefore, it is expected to develop a certain image in the consumers minds. The TV commercials or radi o advertisements are also meant to connect with the target market. The repeated telecast of commercials and the entrance of print media in the sitting areas of every household have developed a different paradigm of marketing. With the help of advertisements the manufacturer attempts to send a clear message to its consumer. OGuinn, Allen, and Semenik define that the meaning of the advertisement is determined through a Schiffman, L. G., and Leslie L. K., 2000. Consumer Behaviour (VII ed.), Upper Saddle River, New Jersey: Prentice-Hall, Inc. subtle but powerful process of meaning construction by consumers (OGuinn, Allen, and Semenik 2003, p. 202). Sales Promotion The advertisements are intended to instigate a desire amongst the target market about a particular product as a result of which the consumer develops a need to purchase it. However, the competition is fierce today and almost every other competitor more or less uses the same tactics to attract the customers. Here comes the need for exploiting different promotional tools. The sales promotion is an effective way to manipulate the pricing strategy and gain advantage over the competitors. The cost of a product plays a vital role when it comes to the consumers decision making process. There is segment of consumers which do not necessarily look for designs, colours and quality instead they always look for discount deals. Depending upon the market density the sales promotion strategy may do wonders with a product. The markets that are rich in similar brands may not get competitive advantage but may boost sales for a limited period and on the other hands, where the markets where the positioning of brands are dissimilar, the sales promotion may aid in establishing the roots of a new brand or may even help in penetrating deep in the market. The main objective is to utilise this tool in an effective manner. The smartly designed sales promotion campaigns can help the retailers to get rid of the old or unsold stocks and make ways for new arrivals. It is important to note that the sales promotion technique might give quick results or might take a little longer to benefit however, the overall performance of the sales promotion strategy can be monitored and measured over the time. The main role of the sales promotion campaign is to attract new customers because the benefits associated with this technique are short termed and hence it is difficult to break the loyal customers. It has been estimated that the tremendous rise in the number of brands and a decrease in the efficiency of traditional advertising due to increasingly fractionated consumer markets has lead to augment the need for developing sales promotion strategies (Brierley 2002, p. 132). Public Relations The main objective of the public relations technique is to exploit the consumers sentiments in the benefit of the organization. The public relations tactics primarily involves the people OGuinn, T., Chris A. and Richard S., 2000. Advertising (II ed.), USA: Southwestern Publishing. Brierley, S., 2002. The advertising handbook, Abingdon, Oxon: Routledge. having potential impact on a companys operations to achieve its goals and objectives, which include both retailers and the customers. The idea is to maintain healthy and positive relationships with the individuals and groups of mutual interests working together for the benefit of the organization. This could be charitable event, a cultural show which is not directly related to the interests of the company but definitely portrays the social responsibilities of the organization towards the society in general. This may in return have a great impact on public sentiments which will lead to maximise sales. The organizations sponsoring the shows ensure that appropriate coverage has been given to such public events and activities thereby, highlighting the positive image of the organization through news and information media. The press conferences, contests, meetings, and other social events are all part of public relations which is intended to draw the attention of general consumers towards their products and services. It is the responsibility of the advertising agencies and the public relation specialists to foresee the possibilities of evolving goodness out of the brand image (Arvidsson 2006, p. 88). On the other hand, several irrelevant issues are also touched by the multinational organizations by supporting certain causes which eventually impacts the organizational objectives in achieving its goals. It has been observed that many corporate companies do not necessarily seek profitability out of public relations tactics however; the brand imaging culture of today evidences that public sentiments plays a vital role in the success and failure of products and services. The multinational organizations and corporate companies acknowledge the importance of public sentiments and therefore, it has been established that marketing public relations departments are essential to directly support corporate and product promotion and image management (Arvidsson 2006, p. 96). Direct Marketing It is a time consuming process which requires the collection of data about the target consumer market. The direct marketing technique is based on an in-house data base which provides sufficient information about the targeted consumers to facilitate the direct marketing teams to offer the best services possible which may suit the clients needs. A number of multinational organisations and corporate companies conduct extensive researches, polls and public surveys to collect the consumers views about certain products. The responses obtained are thus incorporated into the database and are updated from time to time. The process could be very time consuming and therefore, a number of organisations buy the mailing lists and Arvidsson, A. (2006) Brands: meaning and value in media culture, Abingdon, Oxon: Routledge. contact information of potential customers that is tailored to a precise specification. It is an effective promotional tactics which involves a number of different techniques to execute a well-designed marketing plan. Direct marketing may involve the use of emails, letters, phone calls etc to reach the targeted consumers. This method is useful in targeting a specific group of customers and sends them personalised messages which may have a distinct impact as compared to the TV commercials or regular promotional tactics. It has been observed that a segment of consumers prefers to be personally addressed as it gives them some extra importance (Levy 2003, p. 108). This technique is welcomed by a consumer base that is psychologically inclined towards introvert lifestyle. The main role of direct marketing technique is to get realistic results as the promotions are designed to target the listed customers and therefore, the response level obtained from them can give an idea of how well the c ampaign is working. Today, the competition is getting tough and the organisations seek for improved results therefore, direct marketing techniques are adopted to measure the effectiveness of the promotional campaigns and make necessary alterations where required. Personal Selling Personal selling is another tool used to devise an effective promotional campaign. It involves the employment of sales representatives in order to carry out the day to day sales activities. The personal selling technique is not very well complimented by the fast paced environment of today as the consumers are much more inclined towards the electronic sales option i.e. via internet. The personal selling option can be termed as the most expensive means of promotion, as human involvement requires certain expenses, and supplementary benefits however, a number of companies still maintain their sales force and encourage door to door selling. Personal selling is effective with the consumer base that is not very fond of following the commercials and is not capable of using internet. These customers have got the psyche of believing what they see in real. They may prefer trying a product before their final decision making process. The sales personnel are highly trained to deal with such custom ers and also taught to utilise personalised elements and techniques to convince the customers. The door-to-door selling techniques are quiet time consuming and might not get instant results for the organisations however, they seem to be effective in unapproachable client base to get the competitive advantage. Salespeople are trained to make presentations, answer objections, Levy, S., 2003. Roots of marketing and consumer research at the University of Chicago, Consumption, Markets and Culture, 6(2): 99-110. gain commitments to purchase, and manage account growth (McFall 2004, p. 63). The main goal of a sales person is to convince the customer on the spot and achieve the companys target by maximising sales activities which can also be achieved by the word of mouth if the customer is happy with the way the sales person has presented the product. The technique is all about maintaining a good reputation with the end customer where the sales person serves as a face of the company. Therefore, the sales force must be well acquainted with the product knowledge in order to satisfy the consumers enquiries related to the product. The personal selling strategy is considered to be out of fashion due to growing e-technology and web based marketing strategies however, the effect of personal interaction with the consumer can never be ignored. Combined with a correct set of promotional mix a successful marketing campaign can be designed. McFall, L., 2004. Advertising: a cultural economy, London: Sage. Explain the role of advertising agencies in the development of a successful promotional campaign the evidence that you have to produce is a fact sheet. 3. ROLE OF ADVERTISING AGENCIES IN PROMOTIONAL CAMPAIGNS The ever-increasing range and diversity of market products has given rise to plethora of brand consciousness as a result of which the significance of information, persuasion and convincing the customer has become a key feature within the consumer market. Advertising is a vital tool that provides an opportunity for the companies to connect with their target market and to escalate the marketing process, advertising agencies has been pioneered that serves as a bridge between the company and its consumer base. FACT SHEET The advertising agencies facilitates in the development of positive consumer culture. They serve as an effective mediator in between the market products and their consumers. For a successful promotional campaign, an advertising agency aims to benefit its client by maximising sales opportunities. The advertising agencies externalise marketing as a management function and create a body of specialised knowledge about markets and consumers (Wilson and Thomson (2006, p. 112). They comprehend with the clients objectives, product knowledge and the target consumer base. The advertising agencies conceptualise the overall promotional activities. The products are well understood and the process begins by constructing the image and identity of the brand. A team of professionals are involved in the process of brainstorming innovative ideas to achieve the set targets. Extensive research is conducted to study the market trends and consumer needs are identified. Depending upon the size of the budget, an advertising agency creates effective Wilson, J. and A. Thomson (2006) The making of modern management: British management in historical perspective, Oxford: Oxford University Press. promotional campaigns. Advertising agencies makes a strong effort to create and maintain the goodwill of the brands. The agencies are involved in the process of managing a trade marks augmentation to a key symbolic element of marketing strategy (Brierley 2002, p. 97). The agencies devise a marketing communication strategy for mass promotion with the aim of selling The aim is to create a direct link in between the manufacturer and end-consumer by reducing the efforts of sales activities of wholesaler and retailers (Levy 2003, p. 103). Developing a brand image that creates desire for the advertised products. Follow competitor-based approaches to market segmentation and product positioning (Cano 2003). Study the behavioural and psychic dispositions of the consumers which are heavily influenced by the brand imaging. Strategically manipulate the socially-shared symbols in order to facilitate the market penetration. They offer meaning and symbolic connotations to the marketed product which helps the consumers in decision-making process. The advertising agencies plan and design the promotional campaign in such a way that the desired information about a product shall be presented to consumers in a presentable manner (Arvidsson 2006, p. 56) Review the progress of promotional campaigning and improvise necessary alterations where required. Maintain and replenish the bond between manufacturer and the consumers. Brierley, S., 2002. The advertising handbook, Abingdon, Oxon: Routledge. Levy, S., 2003. Roots of marketing and consumer research at the University of Chicago, Consumption, Markets and Culture, 6(2): 99-110. Cano, C., 2003. The recent evolution of market segmentation concepts and thoughts primarily by marketing academics, in E. Shaw (ed.) The romance of marketing history: proceedings of the 11th Conference on Historical Analysis and Research in Marketing (CHARM). Boca Ranton, FL: AHRIM, 2003. Arvidsson, A., 2006. Brands: meaning and value in media culture, Abingdon, Oxon: Routledge. In a report explain the reasons behind the choice of media in a successful promotional campaign. 4. INTRODUCTION With the passage of time the competition in the corporate world has become increasingly fierce that has enabled the marketing sector to grow. Marketing can be done by a number of ways depending upon several associated factors however; the role of media in every form is an essential element of the marketing world. The rising trend of e-connectivity and social networking practices has made it obligatory for the organisations to incorporate media as a tool for a successful promotional campaign. It has been greatly observed that the adoption and implementation of media within the promotional campaigning of a product gives better results as TV, radio, internet connectivity, e-commerce practices and social networking technologies offer a great potential for creating new markets. The incorporation of media within a promotional campaign gives a new meaning to the continuously evolving market trends and consumer behaviour a

Sarah Baartman and Sandra Laing

Sarah Baartman and Sandra Laing Mackenzie Dickson The lives of Sarah Baartman and Sandra Laing were heavily complicated due to colonialism, followed by pseudo-scientific ideas concerning their gender and race. Sarah Baartmans true identity is still unknown; even her real name is still a mystery. Sometime during the 19th century Baartman arrived in England and was dubbed The Venus Hottentot by the media and attendees of the inhumane circus-like act that Baartman was forced to perform. Baartmans life was controlled and ruined by whitemangaze, leading her to become a commodity- not a person. Whitemangaze is the westernized perception of Black women as objects and commodities, entities viewed exclusively through the prism of- either the lure or repulsion of- their corporeality (Werbanowska, 19). The film Black Venus makes an effort to depict the range of reactions of the white male-dominated crowd, from disgust to attraction. The crowd was even encouraged to physically assault Baartman. Baartman was not a person; she was a victim of colonialism employed by western culture that ultimately led to the reduction of all non-white women to the role of (not necessarily sexual) objects. The fetishizat ion and otherization that Baartman suffered as a result of colonialism steams from need for superiority (19). The use of pseudo-science was used to establish this sense of superiority desired among westerners; white people wanted to hear that Africans were biologically unequal to Europeans. In 1816, Parisian scientists declared Baartman was the missing link separating beast from man (Spies, 2). She, along with other non-white people, was viewed as a savage from a world populated by grotesque monsters- fat-arsed females, blood-thirsty warriors, pre-verbal pinheads, midgets and geeks (Werbanowska, 19). Parisian zoologist Georges Cuvier dissected Baartmans corpse and preserved her genitalia, spine, and brain out of scientific curiosity and potential obsession. As demonstrated in the opening scene of Black Venus, Cuvier provided pseudo-scientific evidence to connect Baartman with apes and baboons, focusing on Baartmans bottom, skull, and her preserved genitalia- which he subsequently passes around the room. Moreover, comparing African women with primitive animals such as apes and baboons speaks to the European fantasy of the ignoble savage whose assumed lack of acculturation implies all sorts of uncivilized sexual behaviors (20). Pseudo-science performed by white men like Cuvier enforced the stereotype that African women are savage sexual beasts, who are commodities rather than an individual. The current day Venus Hottentots can be seen throughout the media; theyre called video vixens. Typically, video vixens are attractive, young, black, females that fall victim to the same fetishization and exploitation that Baartman faced in the 19th century. Baartmans story has become synonymous with a past of sexual exploitation, lasciviousness, and likewise, that has presented opportunity for ruminating on the phenomenon of young black women play the roles of video vixen or ghetto chicks' (Henderson, 528-529). Baartman and current day video vixens function under the colonial and patriarchal gaze which perceived them almost exclusively through the prism of their race and gender (Werbanowska, 26). Some video vixens interviewed in the VH1 Documentary Sexploitation on the Set insist they are not being exploited; rather, they are using their body as a form of empowerment. It is undisputable that video vixens are a commodity; they are selling their body and their image in order to gain pr ofit and recognition. The black females who take rolls as video vixens are exploited the same way Sarah Baartman was. They are oppressed because of their race and gender, than transformed into a commodity by profiting from exposing their bodies. In 1966, young Sandra Laings race was called into question by the Race Classification Board in South Africa; Laing was about ten at the time. In the first episode of the series, The Power of an Illusion, race is described as a clear distinction among humans; genes do not have to be closely looked at to determine an individuals race. This was not the case for Laing, who was born from two white parents but had darker skin- thus, appearing black. The film, Skin, depicts the troubles Laing suffered through a time of racial segregation (Apartheid) and lack of legitimate science. Similar to Baartmans story, race is a societal construct used to place non-whites lower in the hierarchal structure, which leads to a life with or without resources, privilege and power (Younge, 106). Pseudo-sciences used to prove/disprove Laings race was based on her physical appearance. As demonstrated in the film, the members of the RCB inspect Laings hair, bottom, and mouth. Another researcher offered the expl anation of a genetic throwback, meaning Sandras white parents carried African genes. This was the only viable explanation for Laings skin color, but the courts found it absurd (Skin). The fact of the matter is that race is a biological myth, but it was believed that race was rooted in biology, and linked to other, more complex internal differences. Like athletic ability. Musical aptitude. Intelligence (Race- The Power of an Illusion). In the end, Sandra was ruled legally white. Despite being legally white, Sandra was shunned by other white people. After finding solace in black communities, Sandra faced legal regulations that prevented her from furthering her life because she was legally white. The forced racial categorization certainly complicated Sandras life. Works Cited Black Venus. Directed by Abdellatif Kechiche , MK2, 2010. Film. Episode One: The Difference Between Us. Race- The Power of an Illusion, directed by  Christine Herbes-Sommers, California Newsreel, 2003. Television. Henderson, Carol E. African American Review. African American Review, vol. 44, no. 3,  2011, pp. 528-530., www.jstor.org/stable/23316222. Sexploitation on the Set. VH1 Video Vixen Documentary. VH1, 2005. Television.   Skin. Directed by Anthony Fabian, BBC Films, 2008. Film. Spies, Bertha M. Saartjie. African Arts. 2nd ed. Vol. 47. Regents of the U of California, 2014.   Print. Werbanowska, Marta. Reclaiming the Commodified Body: The Stories of Saartjie Baartman  and Josephine Baker in the Poetry of Elizabeth Alexander. Ethos: A Digital Review of Arts, Humanities, and Public Ethics. Ed. Katherine Walker and Benjamin Mangrum. Ethos, 2014. 18-32. Google Scholar. Web. Younge, Gary. The Margins and the Mainstreams. Museums, Equality, and Social Justice. Ed.  Richard Sandell and Eithne Nighingale. Routledge, 2013. Google Scholar. Web.

Zaha M. Hadid Essay -- Art Architecture Papers

Zaha M. Hadid "Gravity-defying", "fragmentary" and "revolutionary" are a few of the words used to describe Zaha Hadid's architectural designs. The Iraqi-born, London-based architect has stirred up continual controversy with her designs that defy a label in the Modern vs. Post-Modern architectural debate. In the past 15 years, she has gone from unknown student to "architecture's new diva" as the title of the January 1996 Architectural DigestUs profile suggested. Her work has been accepted as a significant contribution to architecture and her style is one that other architects now emulate. These characteristics might serve to qualify her under Howard Gardner's definition of creativity. "The creative individual is a person who regularly solves problems, fashions products, or defines new questions in a domain in a way that is initially considered novel but that ultimately becomes accepted in a particular cultural setting." (Gardner 1993) Many issues that Gardner writes about in Creating Minds are relevant to a discussion of Hadid's career. By examining her creativity in the visual/spatial intelligence, I will attempt to conclude whether Gardner's model of multiple intelligence is relevant to the current era and domain of architecture in Zaha Hadid's case. CHILDHOOD Zaha Hadid was raised in a liberal, open-minded family which allowed her to explore new ways of doing things and think critically. She was born in Baghdad, Iraq in 1950 to aristocratic parents. Hadid's father played an important role in her creative development. He exposed her to many different cultures while always stressing the importance of her heritage. He demonstrated this through his studies at the London School of Economics and participation in the fight... ...). Architecture's Only Diva. Harper's Bazaar 125, 337, 190-225 Giovannini, Joseph. (1996). Architecture's New Diva Makes an International Scene Architectural Digest 53,1, 26-35 "Goodbye Theory, Hello Practice" (1997). Building Design Miller Freeman Publishing Company. 9/19/97, 20 Gowan, James ed. (1975) A Continuing Experiment: Learning and Teaching at the Architectural Association London: Architectural Press Hadid, Zaha M. (1995). [Interview with Yoshio Futagawa]. Global Architecture 03, 12-20 Levene, Richard and Fernando Marquez Cecilia. Interview with Zaha Hadid. El Croquis 52 Popham, Peter. (1996) A Model Architect: Zaha Hadid's Radical Plan for the Cardiff Opera House has Brought her International Fame. Why, then, has it been Rejected? The Independent (London). 2/11/96 Vine, Richard. (1995). Futuristic Baroque. Art in America 83, 7, 34-40

Essay --

Childhood Obesity In The United States Childhood obesity is definitely a problem today because of the shocking levels that it has reached up to in the past couple of years. Genetics and the change of lifestyle and culture created children who are less healthy than people were in the last 20 years. Obesity is the result of these changes. There is a difference between being overweight and being obese. Being overweight means a person’s weight is high in comparison to other people who are the same height. This does not have anything to do with one’s level of body fat. For example, someone could be heavier because he or she has a lot of muscle mass. â€Å"† (Roth). Obesity is when a person has a very high amount of body fat in comparison to his or her lean body mass. Obesity in America increased by eleven percent between 1991 and 2003. A different study showed a comparison between 1988-1994 to 1999- 2000. The percent comparing these two periods of overweight kids increased an average of 4.1 percent for tho se between the age of two and nineteen. Recent research is doing a good job so far by the real reasons of obese children. Scientists are doing this by looking closely at nutrition and genetics. A high glycemic index comes from simple carbohydrates. For the body to digest these simple carbs it must produce lots of insulin, which lowers one’s blood sugar and makes them feel hungry. Carbs that are Complex have a lower glycemic index and do not need as much insulin to digest, making one’s blood sugar not as low. This means people do not feel as hungry as soon after eating these foods. One experiment showed children who ate foods with a low glycemic index for breakfast were not as hungry at lunch resulting in the child eating less food. Childr... ...tion classes because of problems with money. They use the money on other academic classes. Another factor that contributes to childhood obesity is that more parents are working late, which leads to fewer family meals. This results in ordering more food from restaurants, which is usually higher in fat content. Another environmental factor is that in major cities, there is less room for children to play. Some parents are able to send their children to after-school gyms and activities, but those cost money and require transportation. These are two things that not all parents have. This problem is conflict theory. In conclusion, children are getting fatter everyday. However, scientist and researchers are finding many ways to get rid of this problem. They have done a good job so far and eventually most people will be aware the importance of a healthy diet and exercise.

Matsushita Electronic Industrial Essay -- essays research papers

Matsushita Electronic Industrial Pham Thach Executive summary: Matsushita Electronic Industrial (MEI) is a very successful company in both Japan and the global in the 1970s and 1980s. MEI’s success in this period came from its diversification of productions, dominance domestic market, unique corporate culture, and divisional structure in both domestic and international market. However, in 1987, under new circumstances, such as the change Yen prices, and the pressure of integration of information technologies that need international transfers, sharing, and synergies, MEI’s faced declines in sales and profits because its structure was exposed some weakness. To overcome these problems, MEI should choose Worldwide Product Division Structure. Matsushita Electronic Industrial (MEI) was established in 1918 by Konosuke Matsushita to produce a double-end socket in Japan. This company grew rapidly, in 1977 MEI was praised by Fortune as â€Å"the most dazzling corporate success in Japan†, and then ranked 20 on Fortune list of the world’s largest by 1985. In the 1980s, MEI became the world’s largest producer of customer electronics product, and the forth largest electrical and electronics firm in the world with the compounded annual sales growth and annual growth in net profits was 11.6 percent and 14.6 percent, correspondingly. The success of MEI in the 1970s and 1980s is contributed by its global strategy in which, its diversification of productions, dominance domestic market, unique corporate culture, and divisional structure in both domestic and international market. Contributing to MEI’s rapid growth and consistent profitability in the highly competitive world consumer electronics industry in the 1970s and 1980s was its diversification of productions. Originally, MEI only produced double-end sockets, then its list of products was unceasingly expanded. MEI introduced various of products to markets: battery-powered bicycle lamp and an electronic iron (1923), radio (1931), Domestic fans and light bulbs, small motors for domestic appliances, then appliances (1935), black and white TV sets (1952), transistor radios (1957), stereos, tape recorders, air conditioners (1958), driers, and disposal unit (1959), color TVs, dishwashers, electric oven (1960). In term of the numbers of its products, MEI outdistanced its competitors. MEI grew rapidly and gained consistent profitabil... ...mashita initiated Operation Location and Action 86 programs to shift more activities to its vast oversea operation, and shift its business emphasis. However, some subsidiary managers worried that this program could weaken their relationship with headquarters managers and reduce their access to central resources and expertise. Some managers were afraid that by deemphasizing traditional products, the company might lose its competitiveness in its existing market, and its capabilities in responding quickly and flexibly to market changes, change Matsushita’s culture and philosophy, undermined its source of strength. However, under new circumstance, the traditional structure were exposed these flaws mentioned above, and its impact was the decline of MEI sales and profits. To be a firm that was reasonably diversified and, accordingly, originally had domestic structures based on product divisions, MEI could apply Worldwide Product Division Structure. By that, MEI could easier to p ursue the consolidation of value creation activities at key locations necessary for realizing location and experience curve economies, and to transfer of core competencies within a division’s worldwide operation.

Jacob Marley Essay

This year the Citizens Theatre, which is a professional theatre, performed the well known pantomime â€Å"Scrooge†. I have been to the Citizens Theatre many times previous to seeing â€Å"Scrooge†. The Citizens Theatre is internationally recognized theatre with a proscenium arch stage and shows a variety of different plays, some very traditional and some very contemporary. As a child I was always amazed by the set and costumes used in the Citz’s pantomimes, it seamed that no corners were cut. So with this in mind I expected, not so much of a panto, but more of a theatrical performance with great visuals and I would say I was correct to say this. I am fairly familiar with the pantomime â€Å"Scrooge† adapted from the Charles Dickens’ book â€Å"A Christmas Carol† as I have seen it in other theatres prior to this year at the Citz. The Citz’s, I thought was maybe not as traditional as the other versions but it was equally, if not more so, entertaining. I went to the pantomime twice whilst it was on, first with my peers and then with young children. IT was very interesting to see how they both reacted. The Story of â€Å"Scrooge† is about a man called Ebenezer Scrooge, a wealthy business man full of greed counting every penny entering and parting his pocket. On Christmas Eve he is visited by the ghost of his deceased business partner Jacob Marley, who has come to warn Scrooge of what awaits him if he carries on with his greediness. That evening Scrooge is to be visited by the three ghosts of Christmas past, present and future. Firstly the ghost of Christmas past comes to show him of the happy times before his self-inflicted loneliness caused by his greed, as a child and as a young man. Then the ghost Christmas present shows Scrooge the Cratchit family. The Cratchit family is very poor and consists of Bob Cratchit, Scrooge’s employee, his wife and their four children including their son Tiny Tim who is extremely ill. Scrooge is forced to realize that all the people around his fine it difficult to speak well of him. The ghost of Christmas future tells scrooge nothing but shows him of his death burdening all the people around him with the greed he left behind as they celebrate his death. Seeing this awful future that he himself could be creating, Scrooge decides to change for the better, rewarding workers with a pay rise and giving money to charity he had previously changed and donating a rich Christmas feast to the Cratchit family. The quality of the set was amazing as it was very grand and the size of the stage meant that the set could be quite big without being pretentious. All around the stage is painted Scrooges favorite phrase â€Å"Bah Humbug† in italic writing. At first there was just an office set up with a window through which you could see all the Characters entering the scene, I thought that this made the action more realistic and was quite interesting. The window was also used for carol singers and the audience could just faintly hear then which made it feel like you were actually in the office. When Scrooge goes home the office wall is raised to reveal a whole new set which is even more spectacular. A set of stone stairs lead up to Scrooge’s bedroom, luxuriously decorated compared to his office that is on a 15 foot tall platform. The most exciting part of the set was when Christmas present arrives with his set, a whole new room painted red into which he is camouflaged, just rolling on moving Scrooge’s room away. This room is decorated with lots of Christmas decorations. The one prop used by Scrooge a lot was a light bulb which showed how grudging he was because he would remove it with such care whenever leaving the room. Obviously the main character in the play was Ebenezer scrooge. He was an old, selfish, grumpy, bitter old man. We could tell this by his facial expressions that were always very twisted. Although dressed in a suite his long scraggly hair and unshaven face showed that he wasn’t all that concerned with his appearance. This rugged look indicated his age as well as his movement which was hunched over and slow. At the end however we see a very different scrooge that stands up tall with his head in the air to show his confidence has been gained and he is proud of his changes. I think this could’ve been shown by making a greater contrast as I didn’t think the change in Scrooge was very dramatic. At the end of the play we are made aware that Scrooge does care about the people around him. He may have realized in a selfish manner, but he changed before it was too late which is what matters, leaving us with a fairy tale ending. I think one of the most dramatic characters in the play has to have been Jacob Marley, Scrooge’s deceased business partner. He appears from the floor when Scrooge’s light suddenly cuts out. His costume is amazing with a death gown shredded with blood smeared across it to signify that he is dead and has been tortured for his sinful life. Although impressive, Jacob Marley’s entrance was quite alarming and younger children found it quite scary, especially along with the chains on his wrists and ankles acting as the chains binding him to hell. Compared the quietness of the room before, this huge explosion of noise is very effective. He comes to warn scrooge and is desperate to get the message to him, we can tell this by the way in which he attempts to get closer to him but the chains stop him, there is also wind blowing against him stopping him making contact with Scrooge.